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Open New Perspectives to Your Business Development with Cross-Sell Functionality

What is main Zen Cart store owners target? The answer is obvious - to capture a larger share of the consumer market and develop high standard level e-shopping mall. For that you, as a Zen Cart store owner, have to meet more of the needs and wants of each and every customer.

The strategy of providing your customers with the opportunity to purchase additional items is quite efficient and helps to boost sales rate. When you offer the customers a product or service related to whatever they are already buying, you use the technique called cross-selling and these products placed in Zen Cart product list are called cross-sells. While looking for some products at the store your client comes across some suggestions (similar to what he(she) is looking for or related to it somehow) his(her) attention stops there. Imagine, a man is looking for a shirt, you can recommend him also a tie, cufflinks and jacket which match this shirt. So, this man decides to buy the whole “set”. It increases customer’s interest, makes him spend more money in your store and boosts your profits. This makes shopping more personalized for the client and he doesn’t have to spend a lot of time looking for the items he needs in your zen cart catalog.

Store Manager for Zen Cart foresees adding X-sell products to Zen Cart product list. In order to use this functionality you should start with products X-sell section of Store Manager or Zen Cart edit product window. There you can find Zen Cart catalog for the products which you want to make related. There is a possibility to change the order of related products to be shown. You set yourself which item will be displayed as the first, second, third, etc The priority can be changed anytime.

In addition to that you can benefit from using the advanced features like Reverse cross-sell which enables you to choose several products from your Zen Cart catalog that can be considered interrelated, set the related products for one of them and reverse relations for all products. With Smart cross-sell feature you can choose related products analysing customers’ orders. You can set a minimum number of orders that must contain these items so that they are considered related, and a maximum amount of related products which may be assigned. Orders analysis will start from the date you choose.

Making shopping experience more personalized for customers you will put more money to your pocket. Cross-sell makes it quite handy for your client to find what he(she) is looking for without spending too much time going through all the products available in Zen Cart catalog. Show your clients that they can get everything they need at your store, so that they do need to look further. You can benefit from cross-sell (x-sell) more than you think. It will take just few minutes and some Zen Cart edit product operations so that both you and your customers will take advantage of the extended functionality of your store.

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