ZenCart Cross-sell Products
Cross-selling is a sales technique practised by online entrepreneurs worldwide. This is so-called method to encourage shoppers buy more at your store, what is convenient for you as store owner as well as for store visitors who can easily find related wares without browsing Zen Cart product catalog.
What definition can one provide for Zen Cart cross-sells? These are additional, complementary items that come with main Zen Cart products and can be purchased in addition to them. Cross-sells are not goods, customers can buy in place of viewed product, they just supplement main items.
If you sell computers, you definitely offer some accessories to them - laptops or netbooks usually come with special computer bags or mouse devices. Mobile phones are accompanied with covers, chargers, earphones. Warranties or services can be added as cross-sells to products that require maintenance. This is far not entire list of items that can be configured as Zen Cart cross-sell products and used as apt promotional tool.
Using Store Manager for Zen Cart you can efficiently proceed with cross-sell management. Store Manager hasn’t built-in capability, you can implement this functionality by adding contribution module available at Zen Cart cross-sells
Cross-sell products are being handled in corresponding Cross-sell (X-sell) Products section of Store Manager. When you switch to this section you will find list of all Zen Cart products you have, notwithstanding they have X-sells assigned or not. Zen Cart cross-sell product management operations are accessible on the toolbar: add X-sell to selected product, reverse, delete or clear related products.
Add X-Sell Products
If you need to link some products as related to definite Zen Cart item, select it and press Add X-Sell Product on the toolbar or in the context menu. Instantly product search form will come up. Correspondingly you should designate search conditions - text to search for, search options (immediate search, search on start, search in product descriptions, exact match search). Merchandise that match search request will be displayed in Results section of product search form. To link certain product as related, you should double click on it in this form.
If there comes the necessity to unlink cross-sells from some products, you should resort to functionality responsible for that: Delete X-Sell Product or Clear X-Sell Products. The first option allows you to remove relation for one product only, whereas the second one is responsible for bulk cross-sell unlinking.
Change Zen Cart Cross-Sell Merchandise Relations
Store Manager for Zen Cart lightens and enhances procedure of related product creation allowing to reverse product relations. Thus, main Zen Cart products, X-sells are linked to, will be linked as related to Zen Cart cross sells and inverse product relations will be created.
This option automates the process of cross-sell items adding. Related Zen Cart products will be added on the basis of orders analyzed. Click on respective button on the toolbar and window, settings should be designated in, will appear. You are supposed to specify the following:
Max X-sell items count - determine number of products to be assigned as cross-sells in this field
Minimum orders count - number of orders that contain two or more products that might be added as related
Start order analysis from - specify date, starting from which orders will be analyzed
Zen Cart cross-sells is actually an apt and simple way to promote your goods, sell more and gain more profit. Manage them accurately and in worthwhile manner with Store Manager for Zen Cart